Time to celebrate the holidays…and there is no better place to do it than Santa Monica’s Montana Avenue on December 8, 2018, from 4-8pm.

The event runs from 6th street to 17th street with live music up and down the street. Each year all the merchants get involved. Locals come out to mingle and ring in the holiday season. Retailers offer all sorts of deals plus many give away cookies, cider, etc. Keep your eyes peeled for Santa Claus as there will be FOUR Santas on the Avenue…yes Santa called on some of his assistants this year to help out. There are a lot of new things happening this year… the Grinch and little Cindy Lou Who, will be strolling the street and will take photos. Check Montana Avenue’s istagram as there will be a contest – post a pix of the grinch, with what street you found him on, and tag @montanaavesm – you will automatically be entered. In addition to the Off Their Jingle Bell Rockers, there will be a Disney Princess Caroling group. Plus this year, Montana Avenue is partnering with local schools to help raise funds. Many of the students will participate in the event as well.

Longtime Santa Monica resident Jane Walker loves working at Texture: A Sweater store and More. Walker has lived in Santa Monica for over forty years and worked on Montana Avenue for twenty nine years. She said she loves the close-knit community…and “watching my customer’s kids grow up.”
Photo courtesy of TEXTURE: A Sweater store and Mo

Texture a wonderful assortment of sweaters, cardigans, pullovers, in both bright and muted colors, tweedy solids to polka dot. It also sells beautiful one-of-a-kind scarves. TEXTURE: the Sweater Store & More,716 Montana Ave., Santa Monica, CA; (310) 393-0707; See FB page.

Then stroll up the avenue. Stop for a quick bite at ROSTI Tuscan Kitchen, 931 Montana Avenue, or spruce up your home with unique window coverings from The Shade Store®, 1001 Montana Avenue.

Keep an eye out for the Off Their Jingle Bell Rockers...we will be stolling while we sing holiday carols. Just in case you don’t know who we are….the JB Rockers are a zany group of professional singers who have been performing with each other for many years. You can find us on the south side (only) of the street.
Ten Women on Montana is an artist’s co-operative gallery showcasing 24 local women artists. I always want to encourage people to support local artists…not only is it great karma, but you can find original gifts that come from one artist’s perspective. You can’t find this anywhere else. Be original this holiday season, buy gifts from local artists. Enjoy specials and light refreshments. Ten Women Gallery, 1128 Montana Ave., Santa Monica; 310-393-6254;  

Sechoir+ will be serving light hors d’oeuvres and beverages. It’s a great time to find out more about this fantastic salon. The holidays are a great time for a new look. Sechoir+, 1121 Montana Avenue. *Please note this business will be closing at 6PM.

On the North side of the street…heading east, you come to Exir (1134 Montana Avenue)….they offer beautiful fashions here. Tonight, enjoy a special performance by the children of Chord 2 Cure, a non-profit organization benefiting pediatric cancer research. Be sure to stop by to see a performance by these amazing kids.

Back on the southside…If you haven’t been to Le Macaron...you will love these delicate sweets.

Owner Sixteen Damon is originally from France and knows how to make delicious macarons. Damon said she is looking forward to the holiday event, and enjoys the community spirit on the street.  Le Macaron is located at 1301 Montana Avenue at the corner of Euclid. 

Ama Asamoah is the manager of Jigsaw’s operations for Southern California, and re-located from London a year ago. This year, Jigsaw will be collaborating with Five Senses Tastings and hosting a pop-up event. Participants will taste the clothing (yes I said taste). Paired with chocolate, wine, cheese, and music, the experience is meant to include all five senses.

Jigsaw is also running a sale (up to 50% off) on selected accessories for this special night. Jigsaw, 1409 Montana Avenue.

Kiehl’s on Montana is participating this year with 20% all purchases for Montana Walk only! This old-world apothecary was founded 165 years ago in New York’s East Village neighborhood. Stop in to purchase these most loved products at great prices for your loved ones. They make for great stocking stuffers. Kiehl’s on Montana, 1516 Montana Avenue.

Finally, stop into L’Oliphant for some cookies and enjoy 20% off of most items. L’Oliphant 1621 Montana Avenue. So come on out play on Saturday, December 8th, from 4:00pm to 8:00pm. Find out more about the merchants of Montana Avenue on the website (below).  

What: The Montana Avenue Holiday Walk
Where: Montana Avenue, between 6th and 17th streets
When: Saturday, December 8th, 2018; 4:00pm – 8:00pm
Website: http://montanaave.com