The Broad, the new contemporary art museum in downtown Los Angeles officially opened to the public on Sunday, September 20, 2015. The exceptional museum was built by philanthropists and longtime art collectors Eli and Edythe Broad. The museum will welcome visitors from near and far with free general admission to an inaugural installation drawn from two collections of more than 2,000 works of contemporary art.
The Broad Contemporary Art Museum
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to by Iwan Baan
Designed by Diller Scofidio + Renfro (DS+R), The Broad makes its home in the city’s burgeoning Grand Avenue arts corridor. It is situated across the street from architectural icons including Walt Disney Concert Hall and the Museum of Contemporary Art.
“Edye and I are delighted to announce an opening date, and we are already looking forward to welcoming the public to our museum,” said Eli Broad. “It is our privilege to give this museum, the works in our art collections and a sizeable endowment and free admission as a gift to the people of Los Angeles. When we open our doors on September 20, we will be greatly advancing Eli and Edye’s vision of sharing contemporary art with the broadest possible audience,” said Joanne Heyler, founding director of The Broad.
Art at the Broad
The new museum’s opening installation will be a predominantly chronological selection of masterworks from the Broads’ extraordinary personal art collection as well as that of The Broad Art Foundation. The installation will begin with works by major artists who came to prominence in the 1950s. This includes Jasper Johns, Robert Rauschenberg and Cy Twombly.
The Broad Museum will also feature the Pop art of the 1960. Works by Roy Lichtenstein, Ed Ruscha, Andy Warhol, and others will represent it. The 1980s, when The Broad Art Foundation began, will offer even more installations. These include a rich concentration of works by artists such as Jean-Michel Basquiat, Cindy Sherman, Keith Haring, etc. The installations continue through the present and spotlight many new acquisitions. These include: Ragnar Kjartansson’s monumental nine-screen video piece The Visitors.
Installations at the Broad
Photo by Iwan Baan
Artist BJ Nilsen’s sound installation DTLA, draws on the natural environment of Los Angeles. The Broad’s porous architectural “veil” subtly interweaves natural light and glimpses of the urban streetscape of Grand Avenue into its galleries. Moreover Nilsen will bring the soundscape of downtown Los Angeles into The Broad. Stillness, a sound and light work by LA artist Yann Novak, creates an immersive reflective environment. Activated after dark, it invites visitors to contemplate how climate and light shape their physical and emotional states.
The Broad is located at 221 S. Grand Avenue, Los Angeles, CA. Today’s hours are – 10 a.m. – 6 p.m. Be sure to check website and to R
RESERVE FREE TICKETS. To find out more about the collection and upcoming events and exhibitions visit www.thebroad.org
