INCOGNITO, SMMoA’s legendary benefit art sale returns for its 11th year, on Saturday, May 2, 2015. Luminary and emerging artists have donated more than 700 artworks to celebrate and support the Museum’s mission. Each 10 x 10 inch work sells for $375 each and is signed on the back; artists’ identities are revealed only after purchase. Guests are invited to trust their instincts and purchase the pieces they love.

See image: INCOGNITO 2015 logo2015-Incognit-Pensato-Logo Jeff-McLane2 by Joyce Pensato. Photo: Jeff McLane

Work by such iconic artists as Eleanor Antin, John Baldessari, Mark Bradford, Simone Forti, Catherine Opie, Jim Shaw, and Ed Ruscha are shown along with an exciting array of burgeoning talents. Guests will also enjoy a party with specialty cocktails provided by the The Macallan’s master mixologist, distinctive food by Susan Feniger and Kajsa Alger’s Mud Hen Tavern, and music by DJ Eddie Ruscha.

INCOGNITO Committee includes: Jenny Borland, Commonwealth & Council, Jonathan Dayton andValerie Faris, Anat Ebgi, Honor Fraser, Samuel Freeman, Emma Gray, Dana Garman Jacobsen, Philipp Kaiser, Bettina Korek, Nancy Klein, Shulamit Nazarian and Bruce Adlhoch, Corrina Peipon, Tina Perry, Randi Malkin Steinberger, Liesl Taylor, and Kulapat Yantrasast. For a list of participating artists, visit

About the Santa Monica Museum of Art: Through its exhibitions, education, and outreach programs, the Santa Monica Museum of Art fosters diversity, innovation,and discovery in contemporary art. The Museum celebrates: expanding boundaries; exploring individual differences; enhancing public knowledge of art; and broadening the art experience. SMMoA is a collection of ideas.

The multifunctional shop/storage/installation GRACIE (SMMoA’s retail store), was conceived by artist and architect Allan Wexler. It offers an inspired selection of books and merchandise that reflects the Museum’s unique mission. GRACIE is named in honor of board member and former president Laura Donnelley (aka Gracie), a visionary patron of the arts and SMMoA muse. Shopping at GRACIE is now available online at

SMMoA is located at the Bergamot Station, Building G1, 2525 Michigan Avenue, Santa Monica, California. The Museum is open Tuesday through Saturday from 11 am to 6 pm, closed Sunday, Monday, and all legal holidays. Suggested donation: $5; $3 for seniors and students.

VIP Previ2015-incognito-pixew guests enjoy an exclusive cocktail reception, a sneak peek at the art, and the advantage of knowing exactly what they want and where to find it when the doors for INCOGNITO open at 7:30 pm.

Tickets: Rare Bird: $1,000 Roadrunner: $150 Admission for one (1) to VIP Preview Admission for one (1) to INCOGNITO Priority place in line for INCOGNITO. Purchase tickets HERE.

To purchase one of the first 20 places in line for $10,000–$2,000 ($10,000 = Place 1, $9,000 = Place 2, and so on), call 310.586.6488. All proceeds support the Museum’s exhibitions and programs.

Where: SMMoA, Bergamot Station, 2525 Michigan Avenue, G1 SM, 90404
When: Saturday, May 2, VIP Preview 5pm; General public 7:30 pm;
Phone: 310.586.6488