TasteMasters-logoThe time has come to celebrate and savor the finer things in life at this year’s Masters of Taste, a new and exciting outdoor, luxury festival set to make its inaugural debut on Sunday, April 3rd, 2016 from 3:00 pm to 7:00 pm on the field of the Historic Pasadena Rose Bowl.

Masters of Taste will bring L.A.’s Top Master Tastemakers together for one afternoon to celebrate all realms of taste. Approximately 2,000 influential food and beverage enthusiasts from throughout the Greater Los Angeles area are expected to attend this exciting festival. This year’s Masters of Taste will include the finest fare from L.A.’s top Culinary Masters and restaurants, an array of delectable sweets prepared by L.A.’s most notable Sweet Masters, signature handcrafted cocktails and tastings from over 25 Beverage Masters which will include bartenders from top cocktail bars, wineries, local craft breweries, pressed juices, hand roasted coffee; plus lifestyle activations, live entertainment and much more.

The beneficiary of Masters of Taste will be Union Station Homeless Services, a 501(c) 3 nonprofit organization committed to helping homeless men, women and children rebuild their lives. Headquartered in Pasadena, the agency is the San Gabriel Valley’s largest social service agency assisting homeless and very low-income adults and families with services including street outreach, meals, shelter, housing, case management and career development. Since 1973, Union Station Homeless Services has helped thousands of people who were once homeless and without hope. 100% of the proceeds from this year’s event will directly support Union Station Homeless Services.

ChefVandaAsapahu-AyaraThaiSee image: Chef Vanda Asapahu, Ayara Thai

The Masters of Taste 2016 participating Culinary Masters and Restaurants include:
118 Degrees  Chef Jenny Ross (Tarzana), Alexander’s Steakhouse Chef Matt Bata (Pasadena), Ayara Thai  Chef Vanda Asapahu (Westchester), BierBeisl Chef Bernhard Mairinger (Downtown Los Angeles), Birch  Chef Brendan Collins (Hollywood), Celestino  Chef Calogero Drago (Pasadena), Claud Beltran & Co and Bacchus Kitchen & Eatery  Chef Claud Beltran (Pasadena), Crossings  Chef Lalo Sanchez (South Pasadena), HACHÉ LA  Chef Michael “Mick” Schepers (Silver Lake), Hamasaku  Chef Yoya Takahashi (Los Angeles), Hyde  Chef Chris Crary (Hollywood), Inotheke  Carolos Tomazos (Santa Monica), Made in Brooklyn  Chef Sean Popock(Los Angeles), Magnolia House  Chef Evan Colter (Pasadena), Noor  Chef Ryan Morrison (Pasadena), Osawa  Chef Shigefumi Tachibe  (Pasadena), Ozu East Kitchen Chef Paul Yi (Atwater Village), Redbird Chef Neal Fraser (Downtown Los Angeles), Sangers & Joe  Chef Eduardo Pineda (Pasadena), Say Cheese Chef Glenn Harrell (Silver Lake), SOL Cocina Chef Tia Baker (Playa Vista), Spare Tire Kitchen & Tavern  Chef Isaias Peña (Los Angeles), The Perfect Bite Co. , Chef Teri Valentine (Glendale), The Raymond 1886  Chef Tim Guiltinan (Pasadena)Toca Madera  Chef Raymond Alvarez (Los Angeles), WAFL Truck Chef Ozan Cay (Los Angeles), Wax Paper  Chef Peter Lemos (Elysian Valley), Wood & Vine Chef Kyle Schutte (Hollywood)
The Masters of Taste participating Sweet Masters include:
Sweet Masters: A select group of L.A.’s Sweet Masters will come together for one afternoon to showcase an assortment of delectable desserts such as handcrafted buttery toffees from Alique Gourmet Toffee, an array of delicious desserts from Butter Cake Shoppe, gourmet single-origin chocolate and vanilla ice creams from Choctal, the finest globally-procured cacao from Chocolate Stars USA, authentic Danish pastries from Copenhagen Pastry and the finest Filipino inspired custards and confections from Crème Caramel. Helados Pops Ice Cream will be serving their homemade ice creams and sorbets made with only the finest quality ingredients, Kelley’s Kookies will be presenting their gourmet cookies made from traditional recipes, while Sprinkles cupcake bakery will be serving their irresistible famous cupcakes and showcasing their new ice cream cart.

This year’s participating Beverage Masters include:
Brewmasters: Beverage Masters who specialize in barley and hops will be presenting top-notch ales, lagers, pilsners and more for guests to sample, sip and savor all throughout the event, including Southern California favorites Alosta Brewing Co., Bootlegger’s Brewery, Iron Triangle Brewing, Indie Brewing Company, and Golden Road Brewing. Other fine breweries included in this year’s event are Elysian Brewing from Seattle, the famous Goose Island Beer Co. from Chicago, Northwestern favorite 10 Barrel Brewing Co., Missouri’s Shock Top, and the Cabo-inspired Baja Brewing Company, along with internationally acclaimed Brewmaster Stella Artois and Stella Cidre.

Spare Tire – Pork Belly Lollipops – Photo by acuna-hansenTASTEMasters-SpareTire-porkBellyLolipops

Wineries:  A specially curated collection of Wine Masters will be showcasing their finest varietals including Alexander Valley Vineyards from Healdsburg, Paso Robles’ Anglim Winery and premium boutique winery Ascension Cellars, Ventura’s Four Brix Winery; who will be pouring their top internationally-inspired blends, along with Napa’s Sequoia Grove, Jamieson Ranch Vineyards, and Toluca Lake’s Spin The Bottle Wine Studio.  Ste. Michelle Estates will be featuring special selections which will include 14 Hands Winery, ANEW Riesling, Chateau Set. Michelle Winery, Michelle Sparkling and MOTTO Wines. Golden State Wine Company will be showcasing wines from Abadia Retuerta, Loring Wine Company and Viña Alberdi; and there will be even more to taste from Lodi’s Van Ruiten Family Vineyards, Thousand Oaks’ Vinemark Cellars, and San Antonio Winery will be presenting tastes from Stella Rosa, Bodega Sangria and Diama Sparkle, a new sparkling Prosecco.
Bars & Spirits:  Some of L.A.’s top bartenders and cocktail bars will be creating first-rate craft cocktails showcasing the finest spirits, including a premium barrel-aged cocktail bar provided by Erik Lund and Alexander’s Steakhouse, signature handcrafted cocktails from Head Barman Peter Lloyd-Jones and 1886 Bar, special spiked breakfast cereal cocktails from Nighthawk’s Giovanni Martinez, and handcrafted DesMaDre tequila cocktails prepared by Beverage Director Colin Pflugradt of the newly opened SOL Cocina in Playa Vista. Mixologist and Sommelier Adam Seger will be introducing the newly launched Balsam Luxury Vermouth, while Hooch, the private members-only cocktail app, will be hosting a Snow Leopard cocktail bar, and there will be additional cocktails to enjoy throughout the event from Brugal Rum and Kikori Whiskey, and much more.

Non-Alcoholic Beverages:  A variety of premium non-alcoholic Beverage Masters will also be on hand for those who wish to hydrate, caffeinate or regenerate, featuring the “bevolutionary” Bai who will be presenting their antioxidant juices, teas and water infusions, hand roasted, ethically-sourced coffee including a Kyoto iced coffee, espresso and blood orange cappuccino from the newly opened Demitasse in Hollywood, the deliciously healthy, raw and undiluted Kombucha Dog, all natural, refreshing and energizing sparkling beverages from Diabolo and fresh, cold-pressed juices from Nekter Juice Bar, ZICO premium coconut water and Boxed Water.
Nighthawk FriedChickenan-sweetPotato PancakeSee image; courtesy of Nighthawk – Fried Chicken & Sweet Potato Pancake

Corporate Sponsors:  Masters of Taste is made possible through the generous support of our corporate sponsors, which include HomeStreet Bank, Judith L. Chiara Foundation, Western Asset Management, Capital Group, TD Investment Company, Kaiser Foundation Hospitals, Bank of America, The High End, Wells Fargo, Westport Construction, Kauffman Wealth Management, Citizens Business Bank, Tsan Tsung Memorial Foundation, Massage Envy, Hahn & Hahn LLP, Arroyo Insurance Services, Individual Food Service, Laemmle Theaters, Lenox Advisors Inc., California Linen Services, Yelp, San Gabriel Valley Tribune, Whittier Daily News and Pasadena Star-News.

Transportation and Parking:  Guests are encouraged to utilize car services – taxi, Uber, Lyft, etc. – since this event does serve alcoholic beverages. Complimentary parking will also be available at the event.

Ticket Information:  Masters of Taste will take place on Sunday, April 3rd, 2016. A VIP Power Hour will be held from 3:00 pm to 4:00 pm priced at $225 and General Admission will be from 4:00 pm to 7:00 pm, priced at $125. Tickets to this event are only available for guests 21+ and over.

For more information on Masters of Taste or to book your tickets directly, Click Here.

What: Masters of Taste LA
Where: Pasadena Rose Bowl – 1001 Rose Bowl Drive, Pasadena, CA 91103
When: Sunday, April 3rd, 2016 – VIP Power Hour ($225) 3:00-4:00pm; GA ($125)-4:00pm-7:00pm
Website: http://www.MastersofTasteLA.com