This yeApril26-INCOG-logo-by-Henry-Taylor HiResar, INCOGNITO will gather an eclectic group of individuals, all of whom support the Santa Monica Museum of Art. This tenth anniversary celebration is especially significant as SMMoA prepares for its new role as a cultural beacon on Los Angeles’ new Metro Expo light rail line.

Peter Sellars, who was honored at INCOGNITO 2013, said: “The human scale of the Santa Monica Museum of Art—the fact that the staff and artists behind INCOGNITO make these small acts of beauty for us to experience at an intimate level—that is simply irreplaceable.” In a nod to the redevelopment plan and light rail line, he dubbed the Museum the “Station of Illumination.”

“At the Santa Monica Museum of Art, we believe that art has the power to transform the way we see the world,” says Executive Director Elsa Longhauser. “Free to the public and pivotal to the region’s burgeoning transportation renaissance, SMMoA looks forward to presenting contemporary art and ideas to an expansive and increasingly diverse audience.”

Shula Nazarian and Bruce Adlhoch and Tomi-Jean and Sia Yaghmai are the Co-Chairs of SMMoA’s PRECOGNITO 2013 Gala Committee. Valerie Faris and Jonathan Dayton are the Co-Chairs of the PRECOGNITO 2013 Honorary Committee, which also consists of Sasha Alexander and Edoardo Ponti, Justin Chatwin, Michael Cudlitz, Shanola Hampton, Shawn Hatosy, Regina King, Ben McKenzie, Mike O’Malley, Emmy Rossum, Amy Smart and Carter Oosterhouse, and Paul Wesley. V. Joy Simmons, MD is the Chair of the INCOGNITO 10 Committee, which also consists of Maximillian Chow, Andrea Fraser, Charles Gaines, and many more. For the complete list of committee members visit

SMMoA INCOGNITO-2013 14Check out the Video…to get a sense of the spirit of INCOGNITO:

About the Santa Monica Museum of ArtTrust your instincts to select and purchase original
works by a resplendent array of famed and emerging artists. All works are signed on the back; artists’ identities are revealed only after purchase.

Food by Sky’s Gourmet Tacos
Complimentary cocktails
DJ set by Daedelus

There is a NEW 10 x 10 inch format. You can select from over 700 artworks
$350 each (plus tax)

NEW! Simplified ticket levels:
$250 VIP ($300 at the door)
$100 General Admission ( $150 at the door)

Purchase tickets HERE

What: Incognito
Where: SMMoA (B-4) Bergamot Station 2525 Michigan Ave. Santa Monica, 90404
When: 7:00 pm – 10:00 pm
Phone: 310.586.6488