Art Los Angeles Contemporary celebrates its 10th anniversary with new visual branding, a reimagined floor design, as well as new “Salon” and Publishing sections. ALAC will bring together international contemporary galleries, collectors, curators, artists, and art enthusiasts for an extended five-day cultural event from Wednesday, February 13 through Sunday, February 17.
ALAC maintains an unparalleled commitment to art-making, collection-building, and the galleries that are the bridge between the two. ALAC’s 10th Edition will introduce the next generation of galleries, while continuing to partner with the most exciting established programs in the city.
Tim Fleming, ALAC’s Founder and Fair Director said, “After ten years, I recognize the impact we have made locally and internationally. To walk into a collector’s home and see a work from a past edition of our fair is such a pleasure, because it solidifies for me how we’ve achieved our mission by supporting galleries and informing collections. Our 10th anniversary is a chance for us to recommit to who we are: content-forward, trusted but inventive, international and LA.”
For the new visual identity of the fair, ALAC has teamed with award-winning graphic designer and artist Brian Roettinger (WP&A), whose roster of clients includes music visionaries Mark Ronson, Florence + the Machine, Drake, and Jay-Z. Inspired by the fair’s physical venue at the Santa Monica Airport, the experience of navigating an art fair on foot, and the civic architecture of LA’s freeways, ALAC’s new branding explores the language of way-finding.
The Pit II, 2018. Photo by Michael Underwood
For its tenth anniversary edition, ALAC will be housed within a new architectural design by principal architect at Seattle-based firm Olson Kundig Jerry Garcia, who has collaborated with world-renowned artists such as Anish Kapoor, Jaume Plensa, Oscar Tuazon, and Doug Aitken. Claudia Rech, Berlin-based art historian, curator, and former gallerist of Gillmeier Rech, will curate a “Salon” section called “The Academy,” offering a new way for galleries and the public to participate in the fair through a curated exhibition. Frances Horn, Brussels-based curator and initiator of the art book fair PA/PER VIEW at WIELS, has been selected to lead the ALAC publishing section, “Movable Types.” More details on the architectural design as well as the Salon and Publishing sections to come.
Admission ranges from $25 – $75 -The latter price includes the opening night reception which takes place on Wednesday, February 13, 6pm–9pm; CLICK HERE to purchase tickets.
What: Art Los Angeles Contemporary
Where: The Barker Hangar, 3021 Airport Avenue, Santa Monica, CA 90405
When: Wed, Feb 13, 6-9pm (opening); Thurs, Feb 14, 11am–6pm; Fri, Feb 15, 11am–6pm; Sat, Feb 16, 11am–7pm; Sun, Feb17, 11am–6pm